A letter from Iago Fortes Caramés, Founder of Greinfort.
There is a quote by Steve Jobs, “Simple can be harder than complex”, rooted in Leonardo da Vinci (“Simplicity is the ultimate sophistication”), that I have always liked.
Making something simple, especially within an organisation, is often harder than carrying out something complex.
To simplify, you first have to understand. And I think that explains rather well why we are presenting our new brand today.
Greinfort is not about starting from scratch. It is built on everything we have learnt so far.
It is built on the projects we have delivered, the conversations with our clients, what our partners have asked of us, the problems we have had to solve and, above all, on our successes and our mistakes.
Over these years we have changed. Technology has changed. The market has changed. And, above all, the needs of the organisations that place their trust in us have changed. There came a point when our identity no longer fully explained who we were.
That is why we have decided to take this step today: Greinfort represents a new chapter, but not a break with the previous one.
We are changing our brand because we have evolved. But something remains: the people behind it, the way we work and our commitment to those who have been with us along the way.
We want to build technology that makes the complex simpler: useful technology at the service of our clients, delivering real value and designed to fit into the reality of an increasingly complex landscape.
We have also wanted to do this while holding on to something that has always mattered to us: being close to our clients.
Because behind every project there are people and, in our case, a professional and adaptable team. Behind every partner there is a relationship. And behind every client there is a trust that is not built with a brand, but with day-to-day work, attention to their needs and, above all, a constant drive to improve.
Greinfort is our way of looking ahead without forgetting where we come from.
Welcome, everyone, to Greinfort.