{"id":3836,"date":"2026-10-02T10:32:39","date_gmt":"2026-10-02T08:32:39","guid":{"rendered":"https:\/\/greinfort.com\/?p=3836"},"modified":"2026-10-02T11:31:02","modified_gmt":"2026-10-02T09:31:02","slug":"what-we-have-learnt-what-comes-next","status":"publish","type":"post","link":"https:\/\/greinfort.com\/en\/what-we-have-learnt-what-comes-next\/","title":{"rendered":"What we have learnt. What comes next."},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">A letter from Iago Fortes Caram\u00e9s, Founder of Greinfort. <\/span><span style=\"font-weight: 400;\"> <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">There is a quote by Steve Jobs, <\/span><i><span style=\"font-weight: 400;\">\u201cSimple can be harder than complex\u201d,<\/span><\/i><span style=\"font-weight: 400;\"> rooted in Leonardo da Vinci (<\/span><i><span style=\"font-weight: 400;\">\u201cSimplicity is the ultimate sophistication\u201d<\/span><\/i><span style=\"font-weight: 400;\">), that I have always liked. <\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making something simple, especially within an organisation, is often harder than carrying out something complex.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To simplify, you first have to understand. And I think that explains rather well why we are presenting our new brand today.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><b>Greinfort is not about starting from scratch. It is built on everything we have learnt so far.<\/b><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is built on the projects we have delivered, the conversations with our clients, what our partners have asked of us, the problems we have had to solve and, above all, on our successes and our mistakes.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over these years we have changed. Technology has changed. The market has changed. And, above all, the needs of the organisations that place their trust in us have changed. There came a point when our identity no longer fully explained who we were.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why we have decided to take this step today: <\/span><b>Greinfort represents a new chapter, but not a break with the previous one.<\/b><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are changing our brand because we have evolved. But something remains: <\/span><b>the people behind it, the way we work and our commitment to those who have been with us along the way.<\/b><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We want to build technology that makes the complex simpler: useful technology at the service of our clients, delivering real value and designed to fit into the reality of an increasingly complex landscape. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have also wanted to do this while holding on to something that has always mattered to us: <\/span><b>being close to our clients.<\/b><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because behind every project there are people and, in our case, a professional and adaptable team. Behind every partner there is a relationship. And behind every client there is a trust that is not built with a brand, but with day-to-day work, attention to their needs and, above all, a constant drive to improve. <\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><b>Greinfort is our way of looking ahead without forgetting where we come from.<\/b><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><b>Welcome, everyone, to Greinfort.<\/b><span style=\"font-weight: 400;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A letter from Iago Fortes Caram\u00e9s, Founder of Greinfort. There is a quote by Steve Jobs, \u201cSimple can be harder than complex\u201d, rooted in Leonardo da Vinci (\u201cSimplicity is the ultimate sophistication\u201d), that I have always liked. Making something simple, especially within an organisation, is often harder than carrying out something complex. To simplify, you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What we have learnt. What comes next. - Greinfort<\/title>\n<meta name=\"description\" content=\"Iago Fortes, founder of Greinfort, explains why InprOTech is evolving into Greinfort: what we have learnt, what remains and the OT technology to come.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greinfort.com\/en\/what-we-have-learnt-what-comes-next\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What we have learnt. 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